Tag: segmentation

Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
Your Go-To Guide for Building Brand Awareness
When your brand is top of mind for consumers, half of the purchase process is already done. This blog covers six steps in building your brand awareness.

Amy Ward November 21, 2019

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