Tag: SEO

How to Win the SEO Battle: Taking Advantage of Structured Data
Structured data is the method search engines use to automatically crawl your website and to truly understand it.
Your CMS, Your SEO Strategy and Your Digital Future
Which are the SEO questions for which you have to think next time when you choose a content management system. Learn how to make your website friendly for both search engines and people.
4 Ways You’re Killing Your Social Media Strategy
If you’re wondering how this post, part 2 of my 5-4-3 series, will be different from the previous post, 5 Reasons Your Social Media Strategy is Broken, it’s simple: my first blog post is targeted at beginner-level social marketers and shares common mistakes made by MOST people and businesses ...

Bianca Lynch November 16, 2016
Why SEO Should Be Important to Your Marketing
I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
PR in Today’s Digital Age—If it Bleeds it Leads
It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...

Erica McShane November 09, 2016

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