Use the personalization preview tool

You use this tool to preview how your entire site looks like from the perspective of a particular user segment. You can also view the website from the perspective of one or more particular characteristics only. If you have applied responsive design to your website so that it can be viewed on mobile devices, you can also view how the website would look from different user perspectives on different predefined mobile devices.

For more information about characteristics available to define a user segment, see User characteristics.
For more information about responsive design, see Overview: Responsive design.

To view the site from a particular user segment’s perspective, perform the following:

1. In the main menu, click Marketing » Personalization.
   A list of all created user segments appears.
2. In the toolbar, click View site as… button.
   The personalization preview tool opens.
3. You can browse and edit the contents of the site directly in the preview.
   For more information, see Inline editing.
4. In the right pane, you can choose the perspective from which you view the site.
   You can view the site in the following ways:
   • From the perspective of a user segment.
     To do this, click By user segment.
     

     To change the segment, use the User segment dropdown box, where you can see a list of all created segments.

   • From the perspective of a user with certain characteristics.
     To do this, click Custom.
     A list of all available characteristics appears.
     

     Configure the characteristics that you want to test.
     For more information, see User characteristics.

5. After you have chosen the user segment perspective or the characteristics, you can choose if you want to view the website as it will appear on a mobile device.
   To do this, select one of the predefined devices in Device preview dropdown box.
6. Click View.

The site appears from the selected perspective and as it will appear on the selected device.