Make Every Experience Count with Customer Journey Personalization

Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys deliver personalized content across channels to increase conversion potential, optimize user experience and drive growth.

Audience Segmentation

Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.

Build segments Define personas Track visitors

Build segments

Group your visitors by defining them based on characteristics that are tracked in Sitefinity Insight.

Define personas

Create persona profiles based on their unique interests and consolidate their interaction data from multiple channels.

Track visitors

Track how personas interact with your site to better understand their preferences and behaviors and to inform personalization efforts.

Content Personalization

Build one-to-one conversations to relate to customers and increase conversions.

Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior and data collected across platforms.

Personalize the page Map to target segments Reports

Personalize the page

Create personalized variations of content, copy, layout and design across the entire visitor journey.

Leverage AI-driven content recommendations to influence every step in the customer journey. Maximize the content that resonates with the audience, improves conversions, and drives pipeline.    

Map to target segments

Designate which target segments will receive the personalized experience that you created.

Reports

Track personalization efforts in real-time and receive data-driven recommendations on how to enhance personalized experiences.

Personalization Reports

Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.

Attributions Impressions Conversion rate

Attributions

Map personalized content performance to organizational KPIs to track return on investment and convey marketing’s impact on the business.

Impressions

Identify out of your total visitors, which of them fell into your segmented personas and saw personalized content.

Conversion rate

Discover the personalized touchpoints that are most successful in getting visitors to convert and identify touchpoints that need further optimization.

Data-Driven Insights

Gain a complete understanding of your audience across channels and touchpoints, enabling you to tailor each visitor’s experience with personalized web content.

Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.

Integrate data Connect to systems Build 360-degree profile

Integrate data

Measure beyond a single website and collect customer interaction data across multiple channels - websites, mobile apps, and chatbots, so that it does not end up siloed.

Connect to systems

Quickly connect to external systems through readily available connectors and CSV imports. Or easily connect to other external systems by leveraging the Sitefinity Insight SDKs and REST API.

Build 360-degree profile

Get the complete picture of who your customers are and grasp the details of their journey across channels and devices to create experiences that are hyper-personalized to their preferences.