Building on enhancements in previous releases, Sitefinity is now an MVC-first platform, increasing developer productivity, accelerating time to market and helping marketers meet their business-critical objectives. Bootstrap 4 is available out of the box to enable developers to build mobile-first pages with ease. Scaffolding new personalizeable MVC widgets with VSIX and the ability to set predefined values saves time when building complex projects.

Introduced with Sitefinity 12, the new Content block utilizes a simple, sleek and powerful interface that enables authors and editors to easily create, format and manage static and structured content and media. Full control over markup with syntax highlighting, code validation and autocomplete gives power users the freedom to do more and make their content look better than ever.

The fluid and consistent backend experience ensures optimal productivity for users and enables them to improve the quality of their output while reducing the stress often associated with performing everyday tasks. 

Provides marketers with a productive environment to manage digital assets and content classification in a consistent and resource-efficient manner.

Make data-driven decisions that have an impact on your key KPIs by collecting relevant and significant visitor data. With Sitefinity 12+, you can exclude internal traffic from being taken into account and diluting your performance metrics. You can still experiment with your personalization tactics or audience segmentation strategy while creating your content.

Enable demand generation and marketing practitioners to deliver tailored messaging to returning visitors. Marketers can deliver consistent personalization based on custom tags such as tittle, campaign source or other attributes stored in the system regardless of the initial touch point.

Leverage an autoscaling infrastructure backed by 99.9% service level availability and 24/7 support.

Gain new metrics and a redesigned report that provides a comprehensive view of personalization initiatives and enables marketers to gain deeper insight into the performance of their content.

Use a drag-and-drop interface to easily create efficient multistep forms that dynamically display or hide form fields. Redirect users to predefined pages based on interaction or user input. Crafted to help marketers improve conversion and engagement, the Sitefinity form builder makes it easy for anyone to build complex forms, rearrange fields and validate data, as well as display custom error messages.

Increase conversions or spot problems before they negatively impact the business through proactive notifications to users through Sitefinity Insight (formerly Digital Experience Cloud) with new ML-driven capabilities.

Sitefinity 12+ delivers additional security features to extend the Web Security Module, introduced with Sitefinity 11. You can now prevent Cross-Site Request Forgery (CSRF) with an easy-to-use interface to configure security rules.