Customers and prospects often receive generic, untargeted communication that fails to consider their needs, wants and intentions. Over time, this leads to audience fatigue, poor engagement, low-performing marketing campaigns and high unsubscribe rates. Exhausting your database with generic communication reduces the pool of prospects for your products and services.
By leveraging a CDP to segment your audience, you can tailor messaging specifically to desired groups, offering them highly relevant content and offers. This improves engagement and key metrics, such as open rates and click-through rates (CTR) for email campaigns, or time spent on site and session duration, which can indirectly influence PPC and SEO performance. A CDP allows you to profile visitors based on their behavior, making it easier to create targeted segments and deliver personalized communications and offers, thus improving conversion rates.