Security and compliance are sensitive topics for many industries and regions. From a compliance perspective, CDPs should provide multiple data residency options to align with local regulations and offer tools to comply with GDPR, HIPAA, the California Consumer Privacy Act (CCPA) and the UK Data Protection Act. Multifactor authentication and granular permissions can be implemented to restrict access to personally identifiable information (PII) without negatively impacting access to aggregated insights and campaign performance and personalization reports. This approach helps organizations maintain strong data privacy and compliance while delivering personalized customer experiences.