Four Years in a Row: Progress Recognized in the Gartner® Magic Quadrant™ for DXP.
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Most businesses utilize different systems to track customer interactions across websites, email automation tools, CRMs and support platforms. A Customer Data Platform connects to all these systems, retrieving data about individual users and aggregating it to create a holistic view of each customer’s journey. This unified data helps highlight key interactions, segment the audience for personalization and launch targeted marketing campaigns more effectively.