What are the key benefits of using a DXP software platform for enterprises?

DXP software platforms make data and content universally available and integrated in a cohesive system. They help streamline content management and delivery across various channels. DXPs provide tools to customize messaging and marketing campaigns, offer AI and site search to create and promote content based on user behavior and preferences and utilize integrations, such as Digital Asset Management and CRM to streamline internal processes, drive automation, enhance productivity, strengthen compliance and improve operational efficiency.

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