DXPs offer tools to help businesses manage consistent customer experiences across various platforms, such as web, mobile and email. DXPs allow for customized, real-time interactions, improving the customer experience throughout their journey. One common scenario where a DXP software platform can be useful is in improving the customer journey by allowing users to easily access important information about their profile, such as past purchases and customer support requests, through any channel—whether it's through the web, mobile or voice. By reducing the number of separate systems that require a log in, and unifying the overall look and feel, businesses can greatly reduce frustration and improve customer loyalty and satisfaction.