There are multiple challenges and pressures that have been introduced to organizations due to changes shaping today’s business environment.
Increased consumer expectations for personalized, multichannel, always-on experiences.
The pervasiveness of digital experience in all areas of life.
The need to augment in-person processes with online processes.
Increased dependencies on IT teams while their resources become more constrained.
Increased need for agile time to market for campaigns, content and programs.
Now more than ever, organizations are realizing they need to adapt, revamp or migrate their digital solutions to platforms that allow them to be much more streamlined in their day-to-day processes. Otherwise, they will not be able to keep up with the increasing demands.