Sitefinity Insight
Release Notes

Sitefinity Insight now supports persona analysis using rules based on content classifications - tags, categories, or custom classifications specified in Sitefinity CMS.

This new feature allows users to build a better maintainable scoring model without using specific page URLs.

You can now simply go and add a persona scoring rule with a new behavioral criteria - View content with tag or category.
Sitefinity Insight will take into account visitor views of either static or dynamic content types. In order to use classifications for pages in persona scoring, Sitefinity CMS 13.2 or later is required.
For more information and feature specifics, check out this documentation article.