Tourism Barrie

Tourism Barrie, the City of Barrie's official destination marketing organization, faced the challenge of transforming its digital presence to better serve potential visitors. With the rise of digital tourism, it became crucial to create a seamless, engaging online experience. They turned to Progress Sitefinity for a comprehensive solution, and the results have been impressive.

The Challenge

Tourism Barrie needed to revamp its outdated website to enhance user experience and improve engagement. Their goal was to create an easy-to-navigate platform showcasing the city’s attractions while fostering strong connections with visitors and local businesses. The previous site lacked the flexibility to adapt to changing demands and user expectations.

The Solution

Partnering with Flywheel Strategic, Tourism Barrie leveraged Progress Sitefinity’s capabilities to transform its online presence. Sitefinity's user-friendly content management system allowed the team to easily update content, keeping the site fresh and relevant. The platform's robust features enabled a highly customizable website tailored to meet the diverse needs of their audience. Additionally, using Sitefinity Insight to set up personas and conversions helped measure ROI effectively, making it a key driver of their success.

Through this transformation, Tourism Barrie significantly enhanced its digital engagement, contributing to the growth of the city's $600 million tourism economy.