Megan Gouveia
Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
Articles by the Author
Put Personalization to Work for You: A Six-Part Series
Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
Progress Book Club: Business Intelligence and the Cloud
This month's featured book is Business Intelligence and the Cloud: Strategic Implementation Guide, by business intelligence leader Michael Gendron. Innovation, faster time to market, increased market share, and greater customer loyalty are just a few potential benefits of a successful cloud computing...
Progress Book Club: The Agile Architecture Revolution: How Cloud Computing, REST-Based SOA, and Mobile Computing Are Changing Enterprise IT
This month’s featured book is The Agile Architecture Revolution: How Cloud Computing, REST-Based SOA, and Mobile Computing Are Changing Enterprise IT, by Jason Bloomberg, the leading expert on architecting agility for the enterprise. Deconstructing Agile, and rebuilding the concept...
Progress Book Club: Business Models for the Social Mobile Cloud
This month's featured book is Business Models for the Social Mobile Cloud, by Ted Shelton. Social networking, mobile phones and the cloud are changing the way we do business today. They are joining forces with the physical world and transforming how we live day to day, and how we do...
Progress Book Club - Big Data: Understanding How Data Powers Big Business
This month’s Book Club feature takes a business-centric approach on the Big Data Movement. In Big Data: Understanding How Data Powers Big Business, Bill Schmarzo, takes a practical hands-on approach to understanding how big data can impact your business. He explores the...
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