Tag: conversion rate optimization
Still Counting Visits? Why Not Increase Engagement and Optimize Conversions?
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
Building an Optimization Strategy with Personalization & Attribution
It is our goal as marketers to have a positive impact in optimizing conversions within our organizations. In this article, we discuss how to create an optimization strategy that increases good conversions and reduces bad ones.
29 Digital Marketing Terms You Need to Know
Which digital marketing terms are "noise" and which ones are legit? Here are 29 digital marketing terms that you should know and implement.
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Top 10 Conversion Rate Optimization (CRO) Best Practices
Conversion Rate Optimization is a necessary part of delivering better customer journeys. In this blog, Megan shares the best practices she's picked up over her marketing career.
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