Tag: personalization

Best Practices for Crafting Digital Experiences in the Cloud
See how one of Ireland’s largest stockbroking firms, Goodbody, created personalized digital experiences on a scalable, connected, secure platform.
What to Consider When Your CMS Is Out of Support
The end of your content management system’s support life cycle is an opportunity for your team to transform your business with advanced marketing technology.
How to Create User Personas for Your Digital Solutions in 4 Simple Steps
Don't build apps based on assumptions. To build a solution that's personalized for the ideal user, you need to build out effective user persona(s).
6 Personalization Challenges Explained
The world of digital marketing keeps evolving incredibly fast. So do the customer demands and we all need to make sure we keep up. In this blog post, we take a look at the major shifts and challenges that organizations need to be prepared for to make sure their personalization efforts don’t go to waste.
How to Plan a Successful Personalization Strategy: The Essentials
All personalization strategies are alike when they succeed. The ones that fail, fail their own way. In this blog post we look at one thing all successful personalization strategies have in common. That's right, a plan.

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